This much outcry hasn’t been seen since Google Mayday. Is your SEO provider presenting you with a laundry list of reasons your traffic is declining? If so, the latest Google algorithm updates are likely to have opened a can of whoop ass on your site, leaving your SEO business ashamed and stuttering. If it’s awful, your SEO company may require YOU to open a can of whoop ass on them. Perhaps it’s time to hire someone who takes a more comprehensive approach to SEO. Tips on what is enterprise seo?
What exactly happened?
Part of the blame can be attributed to putting too many eggs in one basket. The rest of the responsibility is attributed to sloth. Google’s latest algorithm adjustments have affected many sites, shedding a bright new light on which SEO businesses are slackers and which are genuinely delivering on their claims of a multi-pronged strategy to SEO.
Content farms are being devalued.
Content farms have been severely harmed. Google knows that the first few pages of their SERPS for many of the most competitive areas in internet marketing are packed with keyword-stuffed fluff, much of it posted on several of the top article directories. If Google intends to maintain its position as the leading search engine (which, let’s face it, can’t stay forever…ask former Altavista executives…), it must keep the cream rising to the top and prevent sites from finding ways to ‘game’ the system.
What’s the issue with using article directories?
Every SEO company uses them, and SEO hacks are out there. The main issue is that this is ALL some SEO businesses do for backlink building, and they don’t take the time to do it correctly.
Because of recent algorithm adjustments, links from these sites are now worth less than previously. Furthermore, many web searchers use toolbars that filter out recognized content farms from search engine results.
Some article directories have no editorial criteria at all. Others have discrepancies (approval depends on who is editing your article that day). Sites have been slapped due to the latest adjustments, and the aftermath hasn’t been pleasant. Some directories are attempting to reclaim their position.
If your traffic and page one rankings have dropped, it’s a solid sign that your SEO provider has to be sacked. Why give them another chance to cost you time, ranks, and money if they aren’t keeping their promises? Would they continue to optimize your website if you did not pay for their SEO services?
Companies engaged with SEO consultants who took a comprehensive approach were not as heavily hit. However, search engine marketing strategists with actual SEO and internet marketing skills anticipated this day. They began broadening their clients’ plans so that article marketing was not the primary source of backlinks.
Should You Stop Using Article Marketing?
No, you should not give up on article marketing entirely. But first and foremost, you must ensure that your articles are of high enough quality that search engines will recognize them as such, that article directories with decent page rank (but not a God-like complex like some directories!) will accept them, that other sites will want to syndicate your articles, and that people reading them will find them interesting enough to share them with others via social media and click the link in the report. Aside from article directories, you’ll need a systematic link-building approach that considers various factors.